In life, everyone is selling something. From the government to the banker, writer to the teacher, from the small business owner to the politician. How well you can do this determines how successful you would be. One may conclude therefore that success and selling are inexorably bound-they cannot be separated from each other.
Understand the Core Needs of your Prospective Customers
Offer your Product or Service in form of an Idea Wrapped in a Vision
Focus first on Satisfying your Customers First rather than on Money
Treat your Prospects as Family members and Relations around whom you want to build your Business
Win their hearts by Exceeding thier Expectations
Give them a Guarantee on your Offer that they can't refuse
Always Stress the Value or Benefit in your offer Above the Price
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