Like most website owners, you'd probably like to see more of the traffic you generate on your website converted into sales. Although the competition is intense, there are several proven ecommerce web design strategies that can help capture visitors' attention in a way that translates into higher revenue.
This often comes down to trial and error - testing what works and what doesn't until sales increase - then readjusting periodically as the market or competition changes. So if you're interested in attracting more buyers, check out these 12 tips that can help revive your website and stimulate more online sales through improved ecommerce web design:
1. Provide an opt-in offer that is eye-catching near to the top of your page so you don't miss any potential subscribers. Customers most likely to buy are loyal ones who bought in the past or who chose to opt in.
2. Do not overwhelm visitors with a confusing barrage of products. If your home page looks busy and is difficult to navigate, visitors will not stay or buy. Instead feature only one or two products or services with a compelling write-up. Additional products can be highlighted elsewhere or rotated onto the main page.
3. Draw the eye to the most important content using larger fonts, bold, or highlighting in moderation to emphasize words you want to jump out or your visitors just might miss the most important selling points and leave without buying.
4. As opposed to annoying pop-ups, take advantage of less intrusive informational hover ads that are more likely to be seen and generate sales.
5. Include key benefits in your headline as it is often the determining factor in piquing a reader's interest to make them to want to learn more.
6. Build trust by providing customer testimonials, information on you and your company, and offer guarantees.
7. Spend more time showing that you value the customer and understand their needs rather than focusing on yourself.
8. Add graphical images that attract the eye and let people see what they're buying, as long as the image is equally as appealing as the benefits and not memory-intensive.
9. Make sure you follow up with buyers to let them know you care about their satisfaction and stand behind your products to instil loyalty. Also, it is an opportunity to pitch other related products.
10. Move the "buy" option down as customers need to learn more before being pressured to buy, especially if they were hoping to get something for free, and are often turned off when the first thing they read emphasizes a purchase.
11. Convince readers to buy now or lose out by letting them know there are special incentives, bonuses, or other attractive offers only available if they purchase immediately.
12. Lastly, tell a real-life story that shows how your product can solve problems common to your readers.
Source: http://ezinearticles.com/6262620
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