Article Marketing For A Home Based Business - PDF

Article Marketing for
Home Based Business

One of a series of articles about internet marketing
and building a home based business brought to
you by Make A Dream Publishing Ltd.
For more information, check out this web site:
http://www.stealamillion.com

http://whattosellontheinternet.com

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Article Marketing For Building A Home Based Business
Strategically developing online content helps to ensure a small-business owner's success in
both the short and long term.
Article marketing is a smart, comprehensive way to broaden the online presence of your
small business enterprise. By posting articles to ezines, directories and newsletters, you can
reap benefits ranging from new clients and a solid reputation to increased website traffic and
heightened visibility.
SEO
At the heart of most successful article marketing is a comprehensive strategy known as
Search Engine Optimization, a process through which keyword rich documents are
published online to help to improve website traffic. Online marketers using SEO techniques
choose a keyword or phrase that people will likely search for when conducting research.
They then create relevant, engaging articles throughout which the critical word or phrase is
used. Once these documents are posted online, search engines add them to their immense
cache of information which helps to strategically drive traffic to selected websites. In addition
to keyword rich document publishing, though, a second critical component of an online
marketing strategy must include the distribution of a given website's URL. Publishing a
website's address at the end of SEO articles will allow interested readers to easily visit the
site by clicking on the embedded link.
Online Presence
When executed with quality, a useful article that is correctly formatted and well written, can
provide a free way to quickly strengthen your online presence. Seek out a few places to post
your articles. There are many free article directories and e-zines that actively request
informative articles on any number of given topics. These resources are important allies
when developing successful article marketing strategies.
Online article marketing, however, does more than simply heighten your internet visibility.
Unlike direct paid advertising, it actually presents an opportunity to educate and assist your
customer base. By providing useful resources online, you can make a case that benefits
your business while building a reputation as an authoritative and knowledgeable entity.
Further, article marketing offers a longer lasting form of promoting your business than does
standard advertising alone. Paid ads usually lose potency and relevance over time. But a
well-written, useful article will acquire hits and encourage viral marketing for months at a
time.
Low Cost
Additionally, article marketing is one of the few forms of promotion that have the potential to
reach a large audience without considerable financial investment and it is unique because it
empowers you to position a nuanced message prominently in the vast landscape of the web.
You can reach customers who you would have no access to you otherwise and the cost is
typically measured in time rather than dollars.
http://whattosellontheinternet.com

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Article marketing offers significant numbers of benefits to retailers who choose to engage in
the strategic method of search engine optimization. For many small business in particular, it
is the best way to use the power of the internet to bring prospective clients to your door.
Importantly, the most successful marketing campaigns understand that quality, content and
keyword relevancy are critical components of good marketing. Therefore, investing the time
to ensure you develop great ideas, witty content and informative articles will help you reap
the greatest benefit of article marketing in both the short and long term.
Google Updates
Recently, however, article marketing took a big "hit" inasmuch that Google no longer ranked
articles from the top article directories, as highly as they had in the past. Too many articles
were written with the express desire to game-play the search engines. As a consequence,
they gave false rankings to many web sites. These sites suffered with loss of page 1 search
engine appearances, following the Panda and Penguin Google updates.
A good SEO strategy, then, involves the use of article marketing, but, more importantly, in
the provision of unique content, as part of a diverse link building strategy.
What To Sell On The Internet
To sum up, when you look to make money on the internet, first you must find your hungry
buyers, then give them the product they are looking for, that will solve their problem, then go
out and promote the product to them. You can find out a whole lot more information about
this, at the link at the foot of the page.
See you at the top!

http://whattosellontheinternet.com

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Source: http://pdfcast.org/pdf/article-marketing-for-a-home-based-business

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