Thursday, May 24, 2012

Roles small business marketing has to play

Companies that can staff a full small business marketing team have a great amount of flexibility to really improve a list and go after new leads. But that is not the case for most small businesses, with much smaller marketing teams. Many roles need to change and expand in modern day business, which small business marketing departments need to keep in mind as they move forward.

Small business marketing needs someone that can come up with a good strategy for their emails, someone to craft that content and someone who will be able to analyze this content. While not every company has enough people to fill individuals into each of these roles, they still need to be done, even if by just one person.

Even if one of the important roles of sending out marketing emails is taken away, such as analyzing results, the whole campaign can be at risk and there could be opportunities missed. Small business marketing departments need to figure out ways to make sure all of their bases are covered and be sure to not get in their own way.

Small business marketing professionals have to do it all much of the time, as they don't have the same resources as big business. Programs like CRM and marketing automation software can help businesses that are swamped with work be more efficient.

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