So ? how much does a website cost? I?ve been building websites since the mid-90?s, so I know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let?s review some of the big costs to see how they contribute to the bottom line.
Copywriting, SEO, Total?Number of Website Pages
I?m a firm believer in creating content (copywriting) and building the website around that content. I also believe that great content should extend from a map with great, keyword focused research. Make sure the company creating your website provides these services. Ask what tools they use for keyword research, make sure you review the focus keywords, titles and descriptions created for each page on your site. Creating a website site without SEO won?t get your business noticed online.
Business websites 401 to 1,000 web pages have 9 times more traffic than those with 51 to 100 pages.1
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Logo Design,?Custom Website Design, Photography
A logo is important, but many businesses can start with a wordmark. Coke does it, Google does it ? so can you. If price is an issue, I recommend you use a wordmark and spend your time and energy on great content and design for your site. Most businesses spend too much time on aesthetics and not enough on the core. For small businesses, logos are typically priced from $50 to $4,000.?
Design is another big factor that influences price. The design and organization of your businesses? website is a reflection the business itself. If your website design is poor, your potential clients may ask: does this business owner feel this lackluster site is acceptable? Does this business hold itself and it?s work to high standards? Does this website reflect the values of the business?
Your photography speaks of you and your brand.
Bespoke?(personalised or tailored) websites cost more, but I believe they are worth the price. There are some also high-quality designs (themes) available that can be customized ? and this may be a great option for personal sites businesses with small budgets. Templates can start at $20, but customization may cost hundreds on top of that.?If customization of a template is extensive, a bespoke site is the best way to go.
Photography is a website necessity, and your designer?s knowledge and experience selecting good imagery is important. Hiring a photographer may also be a great move when building a site. Photos of your business location, office, employees, products, etc , are important, keep in mind that photo retouching may also be needed to make your photos look their best. Stock photos range from $10 to $400 a piece. I think you can find good stock photos in the $30 to $60 range, but finding the right photos can be time-consuming. A photo shoot can range from $300 to $3,500.
Content Management System,?Contact Forms, Landing Pages
(and a Blog)
Is the website built on a content management system that allows your business to easily update and create content in house? Can landing pages and offers be easily added? I firmly believe that for service-based businesses, WordPress is the unbeatable content management system. There are others (Drupal, Joomla, Expresssion Engine ?) but you can read more about why WordPress is so great (and see some real-world examples) here.?Oh, did I mention WordPress is FREE?
Businesses who?blog?at?least?20 times?per?month?have?5 times?more?traffic?than?those?who?blog?less?than?4 times?per?month1
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You need the ability to easily update your website?s contact page ? and add other landing pages with forms to your site. Make sure your website allows you to easily do this ? and you are trained to do it yourself.
Although the software is free, developing a custom site in WordPress takes time. Your website?s appearance and functionality must be customized to suit your goals. This development time range from 12 to hundreds of hours. Most of my clients? development falls in a range from ?$2,000 to $5,000.
Analytics & Tracking
Google Analytics is the best tracking tool for businesses just coming online. Linking a Google Analytics account to a (also free) Google Webmaster account will give you great SEO insight, keywords, impressions, position, clicks. Both tools are FREE.
And Finally ?
Check our our website pricing page to answer the ?how much does a website cost? question (at least here at Shebang). You?ll get a good sense of the cost of small-business-focused website packages. Contact us if you have questions or have specific needs for your business.
Source: Lead Generation Lessons from 4,000 Businesses ?
Source: http://www.shebangdesign.com/how-much-does-a-website-cost/
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