Apparently, a lot of people spent Christmas Day turning on their new smartphones and downloading apps. Assessing the data from the busiest day of the year for activations and app downloads, Flurry Analytics found consumers shattered records for both this year. Activations topped 6.8 million, a 140% jump over Christmas Day 2010's 2.8 million, according to Flurry. Consumers downloaded 242 million apps that day, an increase of 125% over last year. The day caps off a strong year for both iOS and Android. Apple's App Store, which exceeded 10 billion downloads overall in January, is on track to post 10 billion downloads for 2011 alone. The Android Market, meanwhile, surpassed 10 billion downloads overall this month.
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Unfortunately, Flurry doesn't break down Android downloads vs. iOS. "Frankly, they're neck and neck," says Peter Farago, vp of marketing for Flurry, who adds that the company chooses not to share that data with the public. Android's share of the smartphone market was 43.7% vs. 27.3% for iOS in August, according to comScore.
Flurry also tracked app downloads for all of Christmas Day and found a big increase around 9 a.m. and then another jump around 11 a.m. The amount stayed at that level until about midnight. (Time zones were "normallized" in the research, so 9 a.m. in London, New York and San Francisco were all considered 9 a.m.)
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The "appy Christmas" is expected to continue. Flurry is predicting that between Christmas and New Year's Day, consumers will download 1 billion apps.
What do you think? Did you spend your Christmas Day at the App Store or at Android Market? Tell us your story.
Image courtesy of iStockphoto,sjlocke
This story originally published on Mashable here.
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